fresissima^® and Willi Geller
meet to talk about the future of the dental sector

In November, the Management of the DAM was the host of Master Willi Geller in his laboratory in Zurich. It is truly the most famous dental technician in the World that welcomed the Italian company and while starting from his own experience with the Oral Design he wanted to talk about the future of the dental technique and of dentistry.
Willi Geller is considered as being the “Leonardo Da Vinci” of the sector and it is not without a reason. In the past he revolutionized the manner to conceive the dental technician's work and today he continues to be the absolute reference of the Oral Design group. This group is composed of nearly 100 professionals scattered around the planet that apply and spread with enthusiasm the philosophy of the Master. That group produces a state of the art laboratory technique.
The CEO of the D.A.M. S.p.A, Roberto Gallo Cassarino, his friend and adept, since always recognizes himself in this “Gellerian” vision since he also gives a maximum of importance to the added value of the products and to a work of a superior quality, what is also the corner stone of the fresissima^® philosophy that it has himself instituted, this brand is indeed known as being "the Ferrari of the burs".
So in Zurich an excellent feedback on the products has been received and observations on the diffusion of the mark have been made; It has besides been possible to collect some information on how Willi Geller made his “organisation” become so international. It is the will to go abroad that became the main objective and work of the D.A.M. S.p.A. these last few years. The company has indeed dedicated all its attention to the exclusive distribution system “BEYOND THE FRANCHISING^®” imagined since the beginning to correspond to big ambitions of internationality.

New Video

WHAT THE SECRET OF FRESISSIMA?

The idea of the product which “WORK FOR YOU!” is a dream which unfortunately will materialize only in this video. But the fancy in the realization of always new innovative and exclusive products is the basis of the fresissima philosophy and is surely that PLUS which has determinated the SUCCES of “BEYOND THE FRANCHISING” sale points that can stimulate the constant interest of the dental market also without any previous knowledge, and to obtain the orders already starting from the first week.

Fresissima products can be considered the most innovative, unique, precise and so easy to handle to simplify at most the work of the professional and to guarantee the highest safety to the patient but they will never be self employed because not only the product make the difference…the excellence keeps in the hands of the dentist and of the dental technician, and to them is dedicated this DREAM of FREEDOM. Have a good vision!

MEETING DAM SPA

Meeting in Italy

As always, the technical advanced courses in DAM S.p.A. are personalized and continuous and, once a year, all the European Dealers come in Italy to take part in a big meeting.

DAM management met all European Dealers at the habitual International Meeting: a meeting followed in different languages, there was Italian, Spanish, Portuguese and French people! The meeting at the end of the summer 2009 was the occasion to present the new products of the historical brand, fresissima^® , and the younger and more innovative brand Xtruments^® . The award ceremony of the best Dealers of each country took place; the dealer in Bologna (Italy) and the one in Albacete (Spain) had awards of particular importance. The meeting ended with a recreational time and some of the most athletic Dealers had the opportunity to relax and have fun practicing water sports on the Avigliana lake, next to the firm.

The novelty is the recurrent theme in any sector but it is FUNDAMENTAL in a sector as that DENTAL, so connected with the continuous medical-scientific development.
It is really on the INNOVATION that D.A.M. S.p.A. results winning compared with the whole rest of the competitors.

To get clearer the concept we can quote the sentence of the famous dental technician Willi Geller of Zurich: “Give to a dental technician a series of standard products is as to give a palette to a painter with only five colours and ask him to paint the world in the way as real as possible ”. In fact the principal prerogative of the dentist and of the dental technician, for example in prosthesis, it is that to realize a tooth more and more similar to the natural tooth of the patient from both the functional and aesthetical point of view.

The principal divisions xtruments^® and fresissima^® produce a very ample range of products created on purpose to follow the scientific development in dentistry and the continuous requests of the dentists / dental technicians.
Moreover, really thanks to the narrow connection which comes to create itself among the area “Research and development” and the exigencies of the search in the DENTAL sector it’s faster to create already tested novelties which answer to the real necessities of the market.
The science, in fact, is always in evolution thanks to the researchers of the universities and the single dentists and dental technicians that in associations and teams they continually experiment new solutions and techniques. These to be realized need innovative products. Only xtruments^® and fresissima^® are born on purpose to satisfy such exigencies and to follow "step by step" this continuous evolution.
But the principal novelty is really "BEYOND THE FRANCHISING^®" distribution system that with diametrically opposite presuppositions to the traditional franchising allows to the concessionaire to have a type of distribution without intermediary passages, representing for the dentist a CONSULTANT to whom to submit the information and the requests of those novelties that the market, plastered in traditional systems of production, which doesn't succeed in furnishing.
The novelties that each semester are introduced are the result of the “feed-back” picked up by the exclusive "BEYOND THE FRANCHISING^®" concessionaires who thanks to this have always the great opportunity, granted by such system, to be always the only suppliers privileged to be able to introduce them on the market in great advance on the competition.