Attilio C.
Concessionaire BEYOND THE FRANCHISING^®

Where and since when you are an exclusive » ?
Since the end of september 2007 I follow the Busto Arsizio, Gallarate, Legnano, Rho and Nord Milano area.

If you haven’t known D.A.M. S.p.A. and if you have tried to work as "do-it-yourself" entrepreneur in dental sector would you have obtained the same results?
The D.A.M. support has been foundamental, more than complete and positive.

Has the entry fee been an impediment or a facilitation for your company activity?
The investment ...well paying is never a pleasure, but this initial fee permitted me to reach dental market and this thing convinced me that it would be the right business in this moment: that was the road and I followed it!

Why did you choose the dental market?
CASUALLY, I chose mainly the business.

What is the position of the “fresissima^®” brand on the market ?
It’s known as a medium-high quality brand.

Why is it called "BEYOND THE FRANCHISING^®", what are the
advantages among the traditional franchising systems?
I have never informed about the other franchising gli altri franchising e per questo non ho grande conoscenza in merito. But in this system you’re completely followed, you pay once and start to earn after a week..

Did you find a stimulant environment « fresissima^®» and was it able to support you in a continuous manner?
Yes, my opinion is more than positive.

What can you suggest to someone interested in the project fresissima?
First of all to work with tenacity and to trust the method following it since the beginning.

Give a valuatione to your experience so far.
Should i use a scale from 1 to 10? So it could be a 9.

Wich are the most important aspects that permits you to earn from the beginning and to regain the investment?
It’s important to learn the technical features of the various products, sul campo e facendo anche delle proprie ricerche personali su internet, togliersi alcune curiosità su come vengono usati gli strumenti…even though your knowledge is limited, to follow the courses “fresissima”. You enter in a different world and the dentists are unusual customers, it’s not easy to deal with them, you need to practice.